Re-brand of an auditing company as a result of brand repositioning and the expansion of core services. Development of brand guidelines including logo design, new core positioning statement, internal document templates, stationery and marketing materials.
As part of the NHS, it was essential that the re-brand respected NHS brand guidelines in terms of style, tone and attitude. The colours are based on the greens within the NHS colour palette. This approach was agreed with the identity team at NHS England.