Independent Retailer Month: In This Colour

Discover our creative partnership with In This Colour, an independent online retailer showcasing stunning abstract prints. Learn how our design and print expertise bring Aya Labib's vibrant art to life while maintaining an eco-conscious approach.

Posted July 2023 by Ella Usher

Print Collaboration with In This Colour

Unveiling Creative Brilliance: Collaborating with In This Colour for Exquisite Abstract Prints

As we continue to shine a spotlight on Devon's thriving independent businesses, we're thrilled to present the vibrant world of In This Colour – a captivating online retailer where art meets imagination. Led by the visionary Director and Head Designer, Aya Labib, In This Colour is a testament to the power of creativity and individuality.

In This Colour was born out of Aya Labib's passion for encapsulating the beauty of a diverse colour palette within the realm of abstract art. Aya's creations aren't just drawings; they're eloquent expressions of emotion and style. With each brushstroke, her pieces come to life, carrying with them a sense of playfulness and artistic freedom.

The heart of In This Colour's collections lies in the fusion of technology and imagination. Using tools like Illustrator and Photoshop, Aya transforms blank canvases into captivating focal points for home interiors. The brand's distinct aesthetic forms the backbone of each collection, adding a unique touch to living spaces that crave individuality.

Nestled on the outskirts of Dartmoor, Aya Labib finds inspiration in the natural beauty that surrounds her. Her work is an ode to the rich tapestry of colours that dance through Dartmoor's landscape. In addition to her online presence, Aya is an active participant in the local community. You can find her sharing her unique prints and greetings cards at local markets, bridging the gap between art and the people who appreciate it.

At Stormpress, we understand that turning artistic vision into reality requires the right foundation. Our collaboration with In This Colour involved a meticulous selection of stocks that would complement both greetings cards and prints. The choice: a premium, white uncoated stock that boasts a matte finish. This selection was made to accentuate the vibrant colours inherent in Aya's artwork, which is brought to life using biomass toners and eco-solvent inks.

Print Collaboration with In This Colour, Devon

Moreover, our conscious approach doesn't stop at aesthetics. We take pride in using eco-friendly materials that align with In This Colour's commitment to the environment. The chosen stock is not only recyclable but also biodegradable, offering a harmonious blend of artistic elegance and environmental responsibility. Each purchase from In This Colour not only adds a splash of beauty to your space but also contributes to a sustainable future.


In This Colour greetings cards

Collaborating with In This Colour has added a brilliant dimension to our printing endeavours. Witnessing Aya's new designs come to life, each piece a burst of colour and emotion, has been an inspiring journey for our expert team. 

Contact us to explore how our design and print services can infuse your brand with the same vibrancy that makes In This Colour a beacon of artistic brilliance.